How to get your website cited by ChatGPT, Claude and Gemini

More people now ask ChatGPT, Claude, Gemini and Perplexity instead of searching Google. These tools can read websites and quote them, so being easy to find and understand matters. Nobody can guarantee a mention, but you can improve your odds.

1. Let the crawlers in

Check your robots.txt file does not block AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended. If you want to be cited, allow them. Publish a sitemap too. A simple llms.txt file listing your key pages helps assistants understand your site.

2. Answer questions directly

Write pages and posts that begin with a clear answer, then add detail. Use headings that match real questions: "How much does X cost?" "What is the difference between X and Y?"

3. Be specific and original

Generic content is easy to replace. Share real examples, numbers you can back up, your process and opinions. Original information is more likely to be quoted.

4. Add structured data

Mark up your organisation, services, articles and FAQs so machines can read them reliably.

5. Keep facts consistent

Use the same business name, description, location and links on your site, social profiles and marketplaces. Mixed-up details confuse both people and machines.

6. Build trust signals

Show who is behind the site, add an about page, real testimonials and links to profiles such as Upwork or LinkedIn. Mentions on other reputable sites help too.

7. Keep it fresh

Update important pages and publish regularly. Show dates.

8. Make it fast and readable

Fast, clean pages are easier to crawl and nicer to read.

What not to do

Do not stuff keywords or hide text for machines. It does not work and can hurt you.

Check your progress

Ask the assistants questions your customers would ask and see whether your business appears. Note what they say and fill the gaps.

Our own site follows these steps, and we can help you apply them: see website development.

Need a hand with this?

Book a free call or send a short brief and Ajex Digital will suggest a sensible first step.